Sell Your Staff as You Would Sell Your Best Product
Let’s face it: most companies invest huge amounts of money in advertising campaigns, print ads, TV commercials, etc. All they try to do is promoting their product to potential customers by emphasising its positive features and the benefits the buyer might experience by owning it. These companies do not shy away from significant retouch/modification of the images before releasing them to the public. All to convey a certain image of the product.
Your Staff is Your Capital
Your staff are your most valuable assets. Treat them well and sell them well!